ツ LINKEDIN, SUBSTACK, INSTAGRAM, YOUTUBE
Let’s make your story pay off
One-stop-shop for social media copy that grows your personal brand and business. For founders and creators who want their socials to be in good hands and in good company.
ツ RYAN JONES-SYMONDS
The most expensive thing you can do is spend hours producing content
Every hour spent rewriting a LinkedIn post or drafting a script is an hour you’re not spending on your offer, the big launch, the partnership, the hire — the things only you can do.
So if you’re a Creator who wants to grow your online presence and attract brand deals and opportunities, or a Founder who wants to grow your personal brand to attract clients and business opportunities, you can get hours back by handing the copy to me.
My services
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We start with a 60-90 minute call about your story, your audience, and what has/hasn’t worked so far.
From there, I build your tone of voice guide: vocabulary, rhythm, do's and don'ts, example phrases.
Then 3-5 content pillars and a 20-day idea bank you can run with across every channel.
Best if you want to write but don’t know where to start. -
Monthly retainers that start with LinkedIn and expand across Instagram, Substack, and YouTube as you're ready. Built around a content calendar, every package is a starting point, so if the mix isn't right for your channels, we'll build one that is.
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For the ones who want to keep their hands on the keyboard. You write, I review your copy to make sure it’s suited for social. Have me on retainer for up to 15 posts/copy pieces per month.
How I support
I give your personal brand a strategic and unapologetic voice that attracts the right audience to grow your business.
I plug into your creative team and work closely with them, or I work with you 1:1, creating the copy you need to keep your content engine running.
All so you can focus on brand deals, client work and less on writing, producing, or worrying if you’re going in the right direction.
Rates and packages
There is something for everyone, even if you only need a 1-hour session to help you get started/set up your strategy. All rates are customizable, depending on your needs.
Copy Coffee Chat
One hour to ask me your most pressing questions
ツ 60 min together
ツ A core vocabulary one-pager
ツ Personal Brand Action Plan
$200 — one time
Brand Voice Intensive
If you don't know what you sound like yet
ツ 60-90 min strategy call
ツ Tone of voice guide
ツ 3-5 content pillars
ツ 20 content ideas
$2000 — one time
Editorial Desk
Keep your hands on the keyboard, while I review and advise
ツ Review for 15 posts/copy pieces per month
$1000/month
Done For You — Sampler
If you’ve never worked with a copywriter/ghostwriter before
ツ 8 LinkedIn posts/month
ツ Content calendar and topic planning
$1500/month
Done For You — Starter
Start your growth with LinkedIn only
ツ 12 LinkedIn posts/month
ツ Content calendar and topic planning
ツ One monthly strategy touchpoint
$2500/month
Done For You — Growth
Expand your visibility across channels
ツ 12 LinkedIn posts/month
ツ 12 Instagram carousels/short-form video scripts + captions
ツ 2 Substack essays
ツ Content calendar and topic planning
ツ One monthly strategy call
$5500/month
Done For You — Full Suite
For full growth mode
ツ 12 LinkedIn posts/month
ツ 12 Instagram carousels/
short-form video scripts + captions
ツ 4 Substack essays
ツ 4 YouTube scripts
ツ Content calendar and topic planning
ツ One monthly strategy call
$8500/month
If you don’t need copy support right now, but know someone who does, earn 5%
I have a 5% referral program. If you make a direct referral or recommendation to someone in your network, and they sign on to work with me, you get 5% of their package.
***Referral compensation is offered once, upon the initial sign up; it’s not recurring.
She speaks too
Keynote Sessions
$300 per 30 minutes / $600 per 1 hour
I’ll give a virtual presentation based on your unique needs. I specialize in all things copy, positioning, and personal branding on social media.
What you can expect from me:
ツ A session outline/script
ツ Designed deck
ツ Companion resource
ツ Q & A period
I discovered the power of personal branding & sharing my story on accident
After a layoff in Fall of 2025, I started posting on LinkedIn, growing my following from under 1K-6K+, and landing my last two jobs directly through the platform vs. traditional job postings.
In one of those roles, I was introduced to the creator economy. Safe to say, I'm not looking back. That's where I leveraged 7 years of marketing experience to create tone of voice strategy and multi-channel content for creators.
Being a massive reader and Journalism graduate, I've always had a knack for storytelling. There's nothing I enjoy more than giving words to a personal brand and helping people sell themselves through story.
Now as the Founder of In Good Company, I continue to do exactly that — help you build an unapologetic voice that attracts the right audience and keeps you in good company to grow your business.
7 + YEARS OF MARKETING ACROSS 5 INDUSTRIES
Career and leadership | Finance | Marketing and Sales | Health and Wellness | Tech
Don’t take my word for it
Working with Ryan has been an absolute pleasure. From the start, Ryan was transparent about the process and expectations. Ryan helped me define my content pillars and created sample posts that resonated deeply with my audience. I highly recommend you work with Ryan!
Career Coach
Working with Ryan and In Good Company was exactly the push I needed to take control of my career story. After years as a generalist, I knew I wanted to move into a more specialized path in project management and communications, but I wasn't sure how to position myself to get there. Ryan helped me see the value in my marketing background in a completely new light, Ryan has a real gift for helping people cut through the noise and articulate their strengths with confidence. I can't recommend Ryan and In Good Company enough.
Marketing Leader
Ryan is a highly skilled writer with a knack for detail and for finding the nuggets in your story that you might otherwise miss when crafting your messaging. I strongly recommend her if you want someone incredibly detailed and attentive to your narrative.
Marketing Leader
If your posts don’t look like this, what are you waiting for?
Answers to some of your questions
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In Good Company is a personal branding copy studio; it turns story into content that attracts the right audience to grow your book of business.
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Social-first copy is copy written specifically for how people consume content on social media platforms. It’s content that’s built with scroll-stopping hooks, for platform-specific algorithms.
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LinkedIn, Instagram, YouTube, and Substack. I write captions, carousels, short-form and long-form scripts, and newsletters.
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If you know your story and expertise are valuable, but you don’t know how to package them through writing, or you don’t have the time to write. If you feel like writing isn’t your zone of genius.
If you’ve never worked with a copywriter before, I designed The Sampler package exactly for that, so you can test the waters.
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All content is done-for-you, but I prefer to say it’s done-with-you. Because what would your content be without your unique thoughts and expertise woven into each piece?
Every post starts with a journalistic interview, where I research questions based on your goals, strategy, and industry. From there, I refine our conversation into post angles and start drafting. Minimal time from you; what you get back is copy that sounds exactly like you.
People often say my interviews feel like therapy sessions.
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Everything’s in USD:
ツ Copy Coffee Chat: $200
ツ Brand Voice Intensive: $2000
ツ Editorial Desk: $1000
ツ Sampler: $1500
ツ Starter: $2500
ツ Growth: $5500
ツ Full Suite: $8500
ツ Keynote Sessions: $300/$600
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ツ If you have a ton of questions you want answered → Copy Coffee Chat
ツ If you want to write but don’t know what good copy sounds like yet → Brand Voice Intensive
ツ If you want to write but make sure your content is suited for socials → Editorial Desk
ツ If you’ve never worked with a copywriter/ghostwriter before → Sampler
ツ If you want to focus on one platform or LinkedIn only → Starter
ツ If you want to grow your brand across channels → Growth
ツ If you want maximum visibility → Full Suite
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ツ Career and leadership
ツ Finance
ツ Marketing and sales
ツ Health and wellness
ツ Tech
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As a trained journalist with 7 years of marketing experience, I extract stories like a reporter, but write like a marketer. Finding what makes a good story is as second nature to me as breathing. I know what’s in, what needs to be cut, what will resonate with your audience, and I’m relentless with research and protecting the credibility you’ve worked hard to build.
This is so much more than posting, filling a calendar, and racking up likes. I make sure every single piece of content supports the growth of your business and personal brand, beyond vanity metrics.
If it doesn’t, we’re not posting it.